Location-Tracking Trends: Life360, Eyezy, and Phone Locator

Location-Tracking Trends: Life360, Eyezy, and Phone Locator

Many location-tracking apps are practically the same. And even so, the industry is packed with competing software that navigate the market and master their technologies. While some of them focus on the traditional approach, others tend to uncover new opportunities.

Many location-tracking apps are practically the same. And even so, the industry is packed with competing software that navigate the market and master their technologies. While some of them focus on the traditional approach, others tend to uncover new opportunities. 


Life 360, Eyezy, and Phone Locator are the most prominent instances of tracking platforms that gather millions of users every month. Let us see how these apps work, what they may offer, and how each of them treats their own users.


The user looks at the fork: three paths and three screens where three different applications are visible

Current Trends in Location Tracking


2024 is the year of reimagined technologies. Notably more applications make successful attempts to keep up with the latest trends in the diverse spheres of social, cultural, and technological development. So as to retain public loyalty and app relevance, the location-tracking companies modify their software, implement advanced features, and interact with the community.


Modern applications usually integrate with external platforms or collaborate with third-party companies for a more enhanced user experience. These might be messengers, AI chatbots, or location-tracking accessories, such as Bluetooth trackers. Thus, including additional services can anticipate user needs, optimize resource allocation, and deliver personalized experiences. 


Moreover, in a world full of unpredicted dangers and perplexing risks, one should be sure about their protection. For the sake of a high level of user security, the companies implement the most progressive encryption protocols so as to safeguard one’s data and ensure their safety. However, it does not mean that the apps are totally safe. They may still be hacked and compromised by the wrong people.  


As for life-saving, the vast majority of the location-tracking apps have already introduced access to emergency services through the apps. Some systems offer emergency dispatch triggered by a certain event, e.g., a car crash, while others provide immediate emergency assistance by request.


Although the location-tracking apps have a lot in common, their universal goal is to provide a unique experience and attract one with the distinctive opportunities within the app. Let us explore how Life 360, Eyezy, and Phone Locator survive in the technological frame and which exclusive features they may offer.

screenshot of the start page of the Life 360 app

How Does Life 360 Work?


Life 360 is currently seen as one of the most popular location-sharing apps that offers a great number of diverse features. As the company claims, it is a social network based on GPS technologies for family members and friends to stay connected from afar. 


Among their active users are parents, who try to monitor their small children or rebellious teenagers, and caregivers, whose goal is to ensure the safety of elderly family members. But why do users choose Life 360 and how does 360 Life work?

Circles 


Like most location-tracking apps, Life 360 introduced a feature that allows users to gather in exclusive groups. But what makes it different from the similar features is the extensive set of attributes within the Circle. These include battery monitoring, setting access to Bubbles, status promotion, and more.   

Bubbles 


Moreover, for users who desire to share their approximate GPS location only Life 360 implemented the Bubbles feature. A Bubble is a designated zone that may be customized in terms of duration and size. The user who enables this feature temporarily hides their whereabouts. In an emergency, though, it may still burst before scheduled.  

Roadside Assistance


The premium membership plans offer roadside assistance services, which include fuel delivery, battery jumpstart, tire change, and towing services. With these extensive services, the premium membership plans offer peace of mind and reliable support for any unforeseen situations when on the road.


How Does Eyezy Work?


Another popular example of a tracking platform is Eyezy. It is a simple yet innovative version of similar systems with advanced mapping and communication capabilities for undetected parental control. How does the Eyezy app work and what can it offer?


Invisible Shield


Parental control apps are great assistants for families with both well-behaved and naughty children. Sometimes, strict monitoring may not always be what the kids would agree with. However, parents may still require a means to control and safeguard their activities. This is when the Eyezy account monitoring appears.

Once installed on the child’s device, it is no longer seen or detected by the phone owner. Instead, it operates in the background and invisibly sends reports to the parents.  

Keystroke Capture

Eyezy keeps track of what your children type in on their devices. The concerned parents may rest assured that nothing is to get out of their control and sight. Accurate to the page and date/time, the app sends the reports to the parents so they can protect their children from cyberstalkers, perpetrators, and other wrongdoers.

Web Magnifier


With the use of Eyezy, parents may see why their children surf the Net, which websites they visit, and how this content affects their lives. Additionally, when parents feel the necessity to put a stop, they may also filter out controversial pages and accounts.

screenshot of the start page of the Eyezy app

How Does Phone Locator Work?


Last but not least application that deserves attention and praise is Phone Locator. Phone Locator is a location-tracking software that comprises a classic set of features designed from a new perspective. The app relies on the combination of GPS technology, Cellular, and Wi-Fi networks. Hence, the real-time location gets as accurate as possible in the digital world of present tech abilities.

AI Assistant


Keeping up with the latest trends, Phone Locator implemented AI-powered technologies, i.e., AI Assistant. With the use of this feature, one may easily receive feedback and solve problems that do not presuppose human involvement. Besides, the AI Assistant may guide the users through the most complex problems and connect them with the appropriate organization/team. 

Request By Number


Sometimes, people wish they could track the location based on the phone number only. Fortunately, this is available for the Phone Locator users in the premium version of the app. To get the location information and other relevant details, a user should type in the phone number on the main screen and wait for the servers to process the data.

New Level of Communication


In addition to its tracking capabilities, Phone Locator offers a range of communication tools to facilitate smooth collaboration and immediate coordination. Users can send messages, share location updates, and make custom alerts to let contacts know where they are in real time.

screenshot of the start page of the Phone Locator app

Privacy Policies Compared


Understanding how location-tracking companies treat one’s privacy is crucial when choosing the best option possible. Let us see what the above-mentioned companies think of personal information and its security.

 

Although Life 360 is said to put a strong emphasis on user privacy and transparency, it was accused of selling personal data to third-party companies. Thus, a lot of its users, even the most loyal ones, started to question the security and reliability of the app. However, their path to improvement has already begun.


As for Eyezy, it is literally a spy app that should be installed on the phone without the owner’s consent. Therefore, it gets access to any type of content on the target device and passes it to the parents. Nonetheless, it stores data and never sells it to external resources but shares it with parents and other relatives. Despite being overly intrusive and privacy-breaking, it is still legal to (ab)use the app.  


Phone Locator, like its counterparts, understands the importance of safeguarding one’s data but manages to meet this requirement perfectly. The app adheres to transparent privacy policies and allows users to customize their settings. Phone Locator collects location data and requires user consent before accessing or sharing this information.


Nevertheless, choosing the location-tracking application entirely depends on personal preferences, goals, and needs of other users as well. Some software developers tend to find new opportunities, while others concentrate on the conventional method. All in all, it is always important to analyze unbiased opinions and public reviews and try applications in use.

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